[T]he reason we suddenly need such a word [as “interactivity”] is that during this century we have for the first time been dominated by non-interactive forms of entertainment: cinema, radio, recorded music and television. Before they came along all entertainment was interactive: theatre, music, sport—the performers and audience were there together, and even a respectfully silent audience exerted a powerful shaping presence on the unfolding of whatever drama they were there for. We didn’t need a special word for interactivity in the same way that we don’t (yet) need a special word for people with only one head.
As Eno pointed out, by naming something you say, “this is now real.” We can define something just as much by what is than we can by what is not. Unhappiness, for instance, teaches us invaluable lessons about happiness. When, then, will “wireless” become extinct?
It’s often assumed that people are paid what they’re worth. According to this logic, minimum wage workers aren’t worth more than the $7.25 an hour they now receive. If they were worth more, they’d earn more. Any attempt to force employers to pay them more will only kill jobs.
Don’t you know? That’s the secret. If you always make sure you’re exactly the person you hoped to be, if you always make sure you know only the very best people, then you won’t care if you die tomorrow.